The sugar consumer of today is informed, health-conscious, and values traceability. Kenya’s sugar industry must diversify and differentiate.

This theme explores:

  • New product development opportunities such as organic sugar, low GI variants, and blended sweeteners.

  • Creating value-added packaging innovations that appeal to modern consumer behavior, including tamper-proof, recyclable, and branded packaging.

  • Enhancing traceability and certification systems for export markets, including Fair Trade, Organic, or Halal standards.

  • Leveraging market research insights on shifting consumer behavior, and tailoring branding strategies to younger, urban consumers.

Panels will also examine regional and international market trends and what Kenya’s producers can learn or adopt to stay competitive.